We Believe In Nature
Caring for the Place We Share
Every Utah generation has received this land as a gift. But a gift unprotected becomes a loss. The data is clear: the lake is shrinking, the air is failing, and the fires are growing. The question isn’t whether we value nature. It’s whether we’ll act like it.
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73%
of the Great Salt Lake’s water—gone. 60% of its surface area—gone.
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69%
of Salt Lake County residents are concerned about the lake’s decline, with habitat loss and public health risks ranking as the top concerns.
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#1
worst air quality in the entire United States—Salt Lake City, January 2026.
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559K
acres burned across 1,114 wildfires in 2026 so far—on pace for one of the worst fire seasons in state history.
Our Land Doesn’t Need Our Words. It Needs Our Action.
Utah has never been short on pride in its landscapes. But pride doesn’t restore a lake, clear an inversion, or replant a burned forest. The lake, the air, and the forests need more than admiration. They need leaders willing to act on their behalf.
Business Leaders
Choose a local natural resource—such as a trail, waterway, open space, or neighborhood green space—and bring together employees, residents, conservation groups, recreationists, and others who may see environmental issues differently to determine what that place needs and care for it together.
Ideas to get you started
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Reduce your company’s emissions footprint along the Wasatch Front.
Invest in fleet electrification, remote work policies that reduce commuting, and electric vehicle (EV) charging infrastructure. A program like the Utah Clean Air Partnership (UCAIR) provides frameworks and recognition for businesses taking measurable steps.
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Sponsor habitat and watershed restoration projects.
Partner with organizations like the Watershed Restoration Initiative, Ducks Unlimited, or the Great Salt Lake Collaborative to fund water conveyance, wetland rehabilitation, or invasive species treatment.
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Integrate wildfire preparedness into your operations planning.
Support the Utah Wildfire Fund, adopt defensible-space standards for company properties in the wildland-urban interface, and incorporate fire resilience into employee safety and continuity plans.
Elected & Civic Leaders
Bring together residents, farmers, businesses, conservationists, recreationists, and other voices around a tangible local challenge—such as water, growth, wildfire prevention, or access to open space. Start with what everyone wants to preserve and co-create practical solutions from there.
Ideas to get you started
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Accelerate water conservation and delivery to the Great Salt Lake.
Expand agricultural water optimization programs, fund secondary metering, and ensure that water dedicated to the lake is actually delivered.
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Strengthen Utah’s air quality standards and enforcement.
Six Utah counties received an “F” for ozone and six for particulate pollution. Expand incentive programs for electric vehicle adoption, fund public transit expansion along the Wasatch Front, and tighten industrial emissions standards.
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Invest in long-term wildfire mitigation, not just suppression.
Provide incentives for homeowners in high-risk zones who implement defensible-space improvements.
Faith & Community Leaders
Turn the principle of stewardship into shared action. Bring congregations, neighbors, businesses, and community organizations together to restore a local place, conserve water, plant trees, or address another locally identified environmental need.
Ideas to get you started
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Organize community clean-air action days and conservation service projects.
Mobilize your congregation and community groups around tangible stewardship: watershed cleanups, invasive species removal, tree planting, and trail maintenance.
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Educate your community about the Great Salt Lake crisis.
Many Utahns still underestimate the urgency. Host screenings, invite speakers from the Great Salt Lake Collaborative or BYU’s research team, and frame water conservation as a moral and intergenerational responsibility.
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Champion outdoor access for underserved communities.
The health benefits of time in nature are well documented, but access is not equally distributed. Partner with a program like Utah’s Every Kid Outdoors initiative, sponsor gear-lending libraries, or organize transportation for youth groups and older members to visit state and national parks.
Protect What We Share. Discover What Connects Us.
Find one place you care about and invite someone outside your usual circle to care for it with you. Restore a trail, conserve water, clean a neighborhood space, or protect something your community values—and let working side by side create new relationships. Nature gives us literal common ground. Caring for the place we share can help us discover how much else we share, too.
Need Help Planning Your Event?
Tell us what you want to tackle in your community and who you want to bring together. Our team will help you shape the event, find partners, and get people in the room.
Dive Deeper
This page is a starting point. These organizations and resources go further, offering research, programs, and partnership opportunities for leaders ready to act.
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UCAIR (Utah Clean Air Partnership)
A nonpartisan, statewide nonprofit working to educate Utahns about air quality, pollution sources, and everyday actions (carpooling, taking transit, and not idling) that can help improve air.
Visit Website : UCAIR (Utah Clean Air Partnership) -
Grow the Flow
A grassroots volunteer network connecting Utahns to outreach, education, and action to protect the Great Salt Lake.
Visit Website : Grow the Flow -
Friends of Great Salt Lake
Education, advocacy, and research to preserve and protect the Great Salt Lake ecosystem; founded in 1994
Visit Website : Friends of Great Salt Lake -
HEAL Utah
Environmental policy nonprofit focused on clean air, clean energy, and public health along the Wasatch Front
Visit Website : HEAL Utah -
Breathe Utah
Nonprofit working to improve air quality through education, outreach, and policy advocacy
Visit Website : Breathe Utah -
Utah Living With Fire
Nonprofit helping Utahns prepare for wildfires and protect their families, homes, and properties from fire risks.
Visit Website : Utah Living With Fire
Apply for a Grant
Utah We Believe In starts with everyday Utahns coming together to build stronger communities. These mini-grants support local projects that put our five shared values—Community, Hard Work, Families, Nature, and Faith—into action.
Learn more