Our Values Built Utah. Together, We Keep Them Strong.
The Utah Story Is a Story of Values
The values that built Utah are under strain, and our differences too often stand in the way of addressing the challenges we face. The Utah We Believe In brings leaders, organizations, and all Utahns together to strengthen those values through shared commitment and action.
Our mission is to INSPIRE the hearts of Utahns to change the narrative, UNIFY public support by building a cross-sector coalition, and ACTIVATE our local communities.
Five Shared Values. A Responsibility to Keep Them Strong.
These principles have helped shape Utah. Each is woven into our communities, and each faces pressures that demand our attention. Strengthening them will take more than individual commitment.
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Community
Show Up for Your NeighborsWe believe in giving our time and resources to lift others and strengthen our communities.
Our Challenge
- Statewide homelessness increased 18% in 2025.
- Shelters and service organizations report capacity stretched thin.
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Hard Work
Build a Better Path ForwardWe value perseverance, self-reliance, and the responsibility to contribute—working together to create a stronger future for the generations that follow.
Our Challenge
- Hard work no longer guarantees the outcomes it once did in Utah.
- The income needed to purchase a median-priced home has increased 153% in the past decade.
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Family
Strengthen What Matters MostWe believe that lasting happiness is found through connection and in the hope of future generations.
Our Challenge
- Utah has experienced the 4th largest decline in the nation on family health metrics since 2013.
- Indicators of family well-being, including connection, stability, and support, have weakened in recent years.
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Nature
Learn How to Make an ImpactWe believe we are entrusted with a careful responsibility to protect our natural resources.
Our Challenge
- The Great Salt Lake has hit historic lows, with drought declarations issued across the state in 2025.
- Salt Lake City ranks 9th worst in the nation for ozone pollution, earning "F" grades from the American Lung Association’s 2025 State of the Air report.
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Faith
Protect the FoundationWe believe in something bigger than ourselves, and that shared belief strengthens everything around it.
Our Challenge
- Religion’s importance in daily life dropped from 66% to 49% in just one decade. Faith communities remain the most effective buffer against isolation and civic disengagement, even as participation reaches historic lows.
Shared Values Need Leaders Who Act
The Utah We Believe In is not a movement for spectators. It’s a coalition platform designed for the people who have the influence and responsibility to work across differences to drive change.
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Business
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Elected & Civic
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Faith & Community
You bring the influence and willingness to act. We bring data, coalition support, and a platform to extend your impact.
Apply for a Grant
The Utah We Believe In starts with everyday Utahns coming together to build stronger communities. These mini-grants support local projects that put our five shared values—Community, Hard Work, Families, Nature, and Faith—into action.
Learn moreStand Together for What Makes Utah Strong
The values we share are worth more than remembering. They’re worth putting into practice, investing in, and strengthening together. If you’re ready to work with others—no matter your differences—to help these values thrive, we’d love to hear from you. Leave your email to learn how you can get involved.